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The 50 Greatest Japanese Brands of All Time An ad from the 1985 campaign.

Since the men's line launched in 1984, Comme des Garçons has challenged notions of color, form, and convention, all while expanding its collective to include numerous Comme des Garçons lines and designers. As Cathy Horyn wrote, "No living designer, with the exception of Azzedine Alaïa, is held in higher esteem by her peers, and none has enriched our spirit in so many original and confounding ways." 

There is not a single designer today who can claim they are not influenced by Rei Kawakubo and Comme des Garçons. The brand's various lines have commanded the tastes of steezy guys no matter what their personal sense of style is. Comme des Garçons SHIRT has dominated contemporary menswear, while Play and Homme Deux have become necessities for anyone into streetwear and formal menswear, respectively. With Junya Watanabe and a fistful of upcoming collaborations in the stable, Comme des Garçons is set to rule the foreseeable future.

While it was one of the original brands to make the world pay attention to Japanese fashion, it continues to dominate the style landscape at all levels. For nearly 30 years now, Comme des Garçons has been at the forefront of almost every conversation about men's fashion. The label has re-defined what a brand is capable of, and is the vanguard business that has placed Japanese fashion on top of the world.

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